Strategic digital advertising leverages data and technology to reach target audiences and achieve specific goals.
Digital Tactics
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Social Media
Social media advertising leverages platforms like Facebook, Instagram, Snapchat, TikTok, LinkedIn, Twitter, and Pinterest to deliver reach and results. The key to success in Maine is to understand which platforms will provide enough useful impression to drive desired outcomes.
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SEM
SEM or Google AdWords drives sales through targeting your audience when they are ready to act. Maximizing ROI requires constant optimization and modification.
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Display
Programmatic display advertising leverages advanced targeting techniques such as audience targeting, geofencing, and retargeting to deliver effective branding and recuitment campaigns.
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Streaming TV
Streaming TV provides access to a large audience that has cut the cord, and allows for a visual digital campaign that puts your message in front of a carefully curated audience, maximizing marketing dollars by delivering greater impact.
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Email
Email marketing delivers messages to the inboxes of viable prospects through targeted campaigns, providing an effective way to reach potential customers.
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YouTube
YouTube provides an effective video advertising platform where you only pay for ads that have not been skipped, allowing for cost-efficient, results driven campaigns.