Broadcast Media.

Broadcast advertising, including radio and TV, offers wide reach and the ability to target a large audience at once. Repetitive messaging and strategic ad placements can build a strong brand image in the minds of the audience. Although TV effectiveness has declined, it remains strong during live sports. Radio remains effective, connecting with audiences emotionally and building brand recall. It also offers a cost-effective option for reaching a broad audience, making it valuable for businesses of all sizes. However, businesses should consider their target audience, budget, and marketing goals before determining the best approach for brand building.